The platform connecting heartland entrepreneurs with the corporate partners, operators, and capital they actually need.
Expedite knowledge and insights so people are
building what matters for you
Connect with operators inside other corporates working on the same problems — share what works, skip what doesn't.
Back the founders building in your backyard, before they have to leave to find capital and customers.
Catalyze the next generation of heartland startups by plugging your team into the deal flow that already exists.
Get an inside view of emerging tech and category-defining founders before they hit the mainstream radar.
Meet operators who chose conviction over coastal comfort — and the engineers, designers, and PMs around them.
Tap into a network of corporates, operators, and funds that surfaces signal long before traditional sourcing does.
Roots is built by Redbud VC – the early-stage fund founded
in Columbia, Missouri, by the team behind EquipmentShare.
Sequoia turns corporate insiders
and operators into venture partners
with capital to invest from inside
their professional networks,
surfacing deals the firm would
never see through traditional
channels.
Roots is built by Redbud VC — the early-stage fund founded in Columbia, Missouri, by the team behind EquipmentShare. Our LPs include operators from Square, Meta, Zapier, and Veterans United. Our process is fast, founder-first, and built from thousands of conversations with builders who never needed a coast to prove themselves.
